Privacy Policy

11 Beauty Systems™ ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with, and your rights regarding that data. By purchasing or using our digital products, you agree to the practices described in this policy.

Information We Collect

We collect the following categories of personal information:

• Identity & contact data — your name and email address, provided at checkout
• Transaction data — details of your purchase, including product, date, and amount. Your payment card details are processed exclusively by Gumroad and are never seen or stored by us
• Technical data — IP address, browser type, device type, operating system, and referring URLs collected automatically when you visit our site
• Usage data — pages visited, time on site, and click behavior collected via analytics tools
• Communications data — any messages you send us via email

We do not collect sensitive personal data such as health records, government ID numbers, or financial account information beyond what Gumroad processes on our behalf.

How We Use Your Information

We use your personal data for the following purposes:

• To process and fulfill your digital product purchase
• To send you transactional emails, including purchase receipts and product access information
• To send you marketing communications about our products, where you have consented or where permitted by applicable law. You may opt out at any time
• To analyze site usage and improve our website and content
• To respond to your inquiries and support requests
• To comply with legal obligations

We will never sell your personal data to third parties.

Third Parties We Work With

We share your data only with trusted third-party service providers necessary to operate our business:

• Gumroad Inc. — payment processing and digital product delivery. Gumroad's privacy policy governs their handling of your payment data. View it at gumroad.com/privacy
• Email service provider — to deliver transactional and marketing emails (e.g., ConvertKit, Mailchimp, or similar)
• Analytics providers — such as Google Analytics, to understand how visitors use our site. These providers may use cookies and collect anonymized usage data
• Advertising platforms — such as Meta (Facebook/Instagram) or Google Ads, if retargeting pixels are active. These platforms may collect data about your visit to serve relevant advertisements

All third parties are contractually required to handle your data securely and only for the purposes we specify.

Cookies

Our website uses cookies — small text files stored on your device — for the following purposes:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to measure site traffic and behavior (e.g., Google Analytics)
• Marketing cookies — to track conversions and enable retargeting via advertising platforms

You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality. Most browsers also support opt-out tools for analytics tracking.

Data Retention & Security

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Purchase records are typically retained for seven years for accounting and tax compliance purposes. Email marketing data is retained until you unsubscribe or request deletion.

We implement industry-standard security measures to protect your data, including encrypted connections (HTTPS), access controls, and secure third-party infrastructure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to correction — request correction of inaccurate or incomplete data
• Right to deletion — request that we delete your personal data, subject to legal retention requirements
• Right to opt out of marketing — unsubscribe from marketing emails at any time using the link in any email we send, or by contacting us directly
• Right to data portability — request your data in a portable format (where applicable under GDPR)

To exercise any of these rights, contact us at 11beautysystems@gmail.com. We will respond within 30 days.

Children's Privacy

11 Beauty Systems™ is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal information to us, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our products following any update constitutes your acceptance of the revised policy.

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